The Sage handbook of international marketing

Corporate Author: Sage Publications, inc., Sage eReference (Online service)
Other Authors: Kotabe, Masaaki., Helsen, Kristiaan.
Format: Online Book
Language: English
Published: London ; Thousand Oaks : Sage, c2009.
Online Access: Online version
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Physical Description: 1 online resource
Bibliography: Includes bibliographical references and index.
ISBN: 9781857021004 (electronic bk.)
1857021002 (electronic bk.)
Access: Electronic access restricted to Villanova University patrons.