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Focus groups : a practical guide for applied research /

"This book offers an overview of sound focus group practices. It describes how one can set up and conduct quality and effective focus group interviews. It is a deliberate and systematic way of listening that is helpful to public and private organizations as they listen to stakeholders, customers,...

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Main Author: Krueger, Richard A.
Other Authors: Casey, Mary Anne.
Format: Book
Language: English
Published: Los Angeles : SAGE, 2009
Edition: 4th ed.
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Summary: "This book offers an overview of sound focus group practices. It describes how one can set up and conduct quality and effective focus group interviews. It is a deliberate and systematic way of listening that is helpful to public and private organizations as they listen to stakeholders, customers, and employees. It is most helpful for conducting focus groups for research or evaluation with public, non-profit, educational, health, human service, and religious organizations." -- Publisher's description.
Physical Description: xviii, 219 p. : ill. ; 24 cm.
Bibliography: Includes bibliographical references (p. 207-208) and indexes.
ISBN: 9781412969475 (spiral)
1412969476 (spiral)