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Focus groups : a practical guide for applied research /

"This book offers an overview of sound focus group practices. It describes how one can set up and conduct quality and effective focus group interviews. It is a deliberate and systematic way of listening that is helpful to public and private organizations as they listen to stakeholders, customers,...

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Main Author: Krueger, Richard A.
Other Authors: Casey, Mary Anne.
Format: Book
Language: English
Published: Los Angeles : SAGE, 2009
Edition: 4th ed.
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010 |a  2008022451 
035 |a (OCoLC)ocn228632878 
040 |a DLC  |c DLC  |d BTCTA  |d YDXCP  |d C#P  |d BWX  |d CDX  |d IAY  |d TEF  |d Y8N  |d DEBBG 
020 |a 9781412969475 (spiral) 
020 |a 1412969476 (spiral) 
035 |a (OCoLC)228632878 
050 0 0 |a H61.28  |b .K78 2009 
049 |a PVUM 
100 1 |a Krueger, Richard A. 
245 1 0 |a Focus groups :  |b a practical guide for applied research /  |c Richard A. Krueger, Mary Anne Casey. 
250 |a 4th ed. 
260 |a Los Angeles :  |b SAGE,  |c c2009. 
300 |a xviii, 219 p. :  |b ill. ;  |c 24 cm. 
504 |a Includes bibliographical references (p. 207-208) and indexes. 
505 0 |a Overview of Focus Groups -- Planning the Focus Group Study -- Developing a Questioning Route -- Participants in a Focus Group -- Moderating Skills -- Analyzing Focus Group Results -- Reporting -- Styles of Focus Group Research -- Focus Group Interviews With Young People -- International and Cross-Cultural Focus Groups Interviewing -- Telephone and Internet Focus Group Interviewing -- Focus Group Interviews Within the Organization -- Modifications of Focus Groups -- Answering Questions About the Quality of Focus Group Research. 
520 |a "This book offers an overview of sound focus group practices. It describes how one can set up and conduct quality and effective focus group interviews. It is a deliberate and systematic way of listening that is helpful to public and private organizations as they listen to stakeholders, customers, and employees. It is most helpful for conducting focus groups for research or evaluation with public, non-profit, educational, health, human service, and religious organizations." -- Publisher's description. 
590 |a July10nur 
650 0 |a Focus groups. 
650 0 |a Social sciences  |x Methodology. 
650 1 2 |a Focus Groups. 
650 2 2 |a Social Sciences  |x methods. 
700 1 |a Casey, Mary Anne. 
994 |a 92  |b PVU 
852 0 |b MAIN  |h H61.28  |i .K78 2009