Focus groups : a practical guide for applied research /
"This book offers an overview of sound focus group practices. It describes how one can set up and conduct quality and effective focus group interviews. It is a deliberate and systematic way of listening that is helpful to public and private organizations as they listen to stakeholders, custom...
|Main Author:||Krueger, Richard A.|
|Other Authors:||Casey, Mary Anne.|
Los Angeles :
No Tags, Be the first to tag this record!