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Focus groups : a practical guide for applied research /

"This book offers an overview of sound focus group practices. It describes how one can set up and conduct quality and effective focus group interviews. It is a deliberate and systematic way of listening that is helpful to public and private organizations as they listen to stakeholders, customers,...

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Main Author: Krueger, Richard A.
Other Authors: Casey, Mary Anne.
Format: Book
Language: English
Published: Los Angeles : SAGE, 2009
Edition: 4th ed.
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Table of Contents:
  • Overview of Focus Groups
  • Planning the Focus Group Study
  • Developing a Questioning Route
  • Participants in a Focus Group
  • Moderating Skills
  • Analyzing Focus Group Results
  • Reporting
  • Styles of Focus Group Research
  • Focus Group Interviews With Young People
  • International and Cross-Cultural Focus Groups Interviewing
  • Telephone and Internet Focus Group Interviewing
  • Focus Group Interviews Within the Organization
  • Modifications of Focus Groups
  • Answering Questions About the Quality of Focus Group Research.