Googled : the end of the world as we know it /

A revealing, forward-looking examination of the outsize influence Google has had on the changing media landscape, telling the story of how it formed and crashed into traditional media businesses--from newspapers to books, to television, to movies, to telephones, to advertising, to Microsoft.

Main Author: Auletta, Ken.
Format: Book
Language: English
Published: New York : Penguin Press, 2009.
Subjects:
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008 100623s2009 nyu b 001 0 eng
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100 1 |a Auletta, Ken. 
245 1 0 |a Googled :  |b the end of the world as we know it /  |c Ken Auletta. 
260 |a New York :  |b Penguin Press,  |c 2009. 
300 |a xiv, 384 p. ;  |c 25 cm. 
504 |a Includes bibliographical references (p. [339]-372) and index. 
505 0 |a Messing with the magic -- Starting in a garage -- Buzz but few $'s -- Prepping the Google rocket -- Innocence or arrogance? -- Google goes public -- The new evil empire? -- Chasing the fox -- War on multiple fronts -- Waking the government bear -- Google enters adolescence -- Is old media drowning? -- Compete or collaborate? -- Happy birthday -- Googled -- Where is the wave taking old media? -- Where is the wave taking Google? -- Media maxims. 
520 |a A revealing, forward-looking examination of the outsize influence Google has had on the changing media landscape, telling the story of how it formed and crashed into traditional media businesses--from newspapers to books, to television, to movies, to telephones, to advertising, to Microsoft. 
590 |a July10mgt 
610 2 0 |a Google (Firm) 
650 0 |a Internet industry  |z United States. 
650 0 |a Web search engines  |z United States  |x History. 
650 0 |a Internet searching. 
994 |a 92  |b PVU 
852 0 |b MAIN  |h HD9696.8.U64  |i G6623 2009