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Googled : the end of the world as we know it /

A revealing, forward-looking examination of the outsize influence Google has had on the changing media landscape, telling the story of how it formed and crashed into traditional media businesses--from newspapers to books, to television, to movies, to telephones, to advertising, to Microsoft.

Main Author: Auletta, Ken.
Format: Book
Published: New York : Penguin Press, 2009.
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Table of Contents:
  • Messing with the magic
  • Starting in a garage
  • Buzz but few $'s
  • Prepping the Google rocket
  • Innocence or arrogance?
  • Google goes public
  • The new evil empire?
  • Chasing the fox
  • War on multiple fronts
  • Waking the government bear
  • Google enters adolescence
  • Is old media drowning?
  • Compete or collaborate?
  • Happy birthday
  • Googled
  • Where is the wave taking old media?
  • Where is the wave taking Google?
  • Media maxims.