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Asking questions the definitive guide to questionnaire design : for market research, political polls, and social and health questionnaires /

Main Author: Bradburn, Norman M.
Corporate Author: ebrary, Inc.
Other Authors: Sudman, Seymour., Wansink, Brian.
Format: Online Book
Language: English
Published: San Francisco : Jossey-Bass, 2004
Edition: Rev. ed.
Subjects:
Online Access: Online version
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050 1 4 |a H62  |b .B63 2004 
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100 1 |a Bradburn, Norman M. 
245 1 0 |a Asking questions  |h [electronic resource] :  |b the definitive guide to questionnaire design : for market research, political polls, and social and health questionnaires /  |c Norman M. Bradburn, Seymour Sudman, Brian Wansink. 
250 |a Rev. ed. 
260 |a San Francisco :  |b Jossey-Bass,  |c c2004. 
300 |a 1 online resource (xvi, 426 p.) :  |b ill. 
500 |a Earlier ed. by Sudman and Bradburn with Sudman named first. 
504 |a Includes bibliographical references (p. 335-346) and index. 
505 0 |a The social context of question asking -- Asking nonthreatening questions about behavior -- Asking threatening questions about behavior -- Asking questions about attitudes and behavioral intentions -- Asking and recording open-ended and closed-ended questions -- Asking questions that measure knowledge -- Asking questions that evaluate performance -- Asking psychographics questions -- Asking standard demographic questions -- Organizing and designing questionnaires -- Questionnaires from start to finish -- Asking question FAQs. 
506 |a Electronic access restricted to Villanova University patrons. 
500 |a Description based on print version record. 
590 |a July10com 
650 0 |a Social sciences  |x Research. 
650 0 |a Questionnaires. 
655 7 |a Electronic books.  |2 local 
700 1 |a Sudman, Seymour. 
700 1 |a Wansink, Brian. 
710 2 |a ebrary, Inc. 
776 0 8 |i Print version:  |a Bradburn, Norman M.  |t Asking questions.  |b Rev. ed.  |d San Francisco : Jossey-Bass, c2004  |z 0787970883  |w (DLC) 2004001683  |w (OCoLC)54111156 
856 4 0 |z Online version  |u http://ezproxy.villanova.edu/login?URL=http://site.ebrary.com/lib/villanova/docDetail.action?docID=10300591 
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