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Asking questions the definitive guide to questionnaire design : for market research, political polls, and social and health questionnaires /

Main Author: Bradburn, Norman M.
Corporate Author: ebrary, Inc.
Other Authors: Sudman, Seymour., Wansink, Brian.
Format: Online Book
Published: San Francisco : Jossey-Bass, c2004.
Edition:Rev. ed.
Online Access:Online version
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Table of Contents:
  • The social context of question asking
  • Asking nonthreatening questions about behavior
  • Asking threatening questions about behavior
  • Asking questions about attitudes and behavioral intentions
  • Asking and recording open-ended and closed-ended questions
  • Asking questions that measure knowledge
  • Asking questions that evaluate performance
  • Asking psychographics questions
  • Asking standard demographic questions
  • Organizing and designing questionnaires
  • Questionnaires from start to finish
  • Asking question FAQs.