Quantitative research methods for communication : a hands-on approach /
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Quantitative research methods for communication : a hands-on approach /

Bibliographic Details
Other Authors: Wrench, Jason S.
Format: Book
Language:English
Published: New York : Oxford University Press, 2008.
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010 |a  2007015837 
035 |a (OCoLC)ocn123350068 
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020 |a 9780195337471 (alk. paper) 
020 |a 0195337476 (alk. paper) 
050 0 0 |a P91.3  |b .Q36 2008 
049 |a PVUM 
245 0 0 |a Quantitative research methods for communication :  |b a hands-on approach /  |c Jason S. Wrench ... [et al.]. 
260 |a New York :  |b Oxford University Press,  |c 2008. 
300 |a xi, 537 p. :  |b ill. ;  |c 26 cm. 
504 |a Includes bibliographical references and index. 
505 0 |a An introduction to communication research -- Empirical research -- Research ethics -- Searching for previous research and APA style -- Research structure and literature reviews -- Variables -- Communication variables -- Descriptive statistics -- Measurement -- Reliability and validity -- Survey research -- Content analysis -- Experimental design -- Sampling methods -- Hypothesis testing -- Chi-square (X²) test of independence -- Independent samples t-tests -- One-way analysis of variance (ANOVA) -- Correlation -- Regression -- Advanced statistical procedures -- Presenting research -- Appendixes: A. Qualitative research -- B. Textbook questionnaire -- C. Case study: McCroskey, Richmond, and Johnson (2003). 
590 |a August10com 
650 0 |a Communication  |x Research  |x Methodology. 
700 1 |a Wrench, Jason S. 
994 |a 92  |b PVU 
852 0 |b MAIN  |h P91.3  |i .Q36 2008