Quantitative research methods for communication : a hands-on approach /
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Quantitative research methods for communication : a hands-on approach /

Bibliographic Details
Other Authors: Wrench, Jason S.
Format: Book
Language:English
Published: New York : Oxford University Press, 2008.
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Table of Contents:
  • An introduction to communication research
  • Empirical research
  • Research ethics
  • Searching for previous research and APA style
  • Research structure and literature reviews
  • Variables
  • Communication variables
  • Descriptive statistics
  • Measurement
  • Reliability and validity
  • Survey research
  • Content analysis
  • Experimental design
  • Sampling methods
  • Hypothesis testing
  • Chi-square (X²) test of independence
  • Independent samples t-tests
  • One-way analysis of variance (ANOVA)
  • Correlation
  • Regression
  • Advanced statistical procedures
  • Presenting research
  • Appendixes: A. Qualitative research
  • B. Textbook questionnaire
  • C. Case study: McCroskey, Richmond, and Johnson (2003).