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Fighting words : persuasive strategies for war and politics /

Miller argues that human persuasion is seamless and that the persuasive strategies by which men (and increasingly women) are recruited, trained, and exhorted for war can be applied to politics and business.

Bibliographic Details
Main Author: Miller, Richard F., 1951-
Format: Book
Published: New York : Savas Beatie, 2010.
Edition:1st ed.
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Falvey West - Ground Floor

Holdings details from Falvey West - Ground Floor
Call Number: Find on map
BF637.P4 M55 2010
Copy 1 Available