Television and new media : must-click tv /

Main Author: Gillan, Jennifer.
Format: Book
Language: English
Published: New York : Routledge, 2011.
Subjects:
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010 |a  2010001331 
035 |a (OCoLC)ocn368025074 
040 |a DLC  |c DLC  |d YDX  |d BTCTA  |d YDXCP  |d BWX  |d CDX 
020 |a 9780415802376 (hardback : alk. paper) 
020 |a 0415802377 (hardback : alk. paper) 
020 |a 9780415802383 (pbk. : alk. paper) 
020 |a 0415802385 (pbk. : alk. paper) 
020 |a 9780203875032 (e-book) 
020 |a 0203875036 (e-book) 
035 |a (OCoLC)368025074 
043 |a n-us--- 
050 0 0 |a PN1992.3.U5  |b G55 2011 
049 |a PVUM 
100 1 |a Gillan, Jennifer. 
245 1 0 |a Television and new media :  |b must-click tv /  |c Jennifer Gillan. 
260 |a New York :  |b Routledge,  |c 2011. 
300 |a 313 p. ;  |c 24 cm. 
504 |a Includes bibliographical references and index. 
505 0 |a Introduction : it's network tv -- Fan tracking, targeting, and interaction from the web to the WB -- Timeshifting, circumvention, and flow on Fox -- Placeshifting, schedule-shifting, and the long-arc serial on ABC -- Branding, synergy, and product integration on NBC -- Conclusion. 
590 |a November10com 
650 0 |a Television programs  |z United States. 
650 0 |a Television programs  |z United States  |x Rating. 
650 0 |a Television broadcasting  |x Technological innovations  |z United States. 
650 0 |a Convergence (Telecommunication) 
650 0 |a Television viewers  |z United States. 
994 |a 92  |b PVU 
852 0 |b MAIN  |h PN1992.3.U5  |i G55 2011