Television and new media : must-click tv /

Main Author: Gillan, Jennifer.
Format: Book
Language: English
Published: New York : Routledge, 2011.
Subjects:
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Table of Contents:
  • Introduction : it's network tv
  • Fan tracking, targeting, and interaction from the web to the WB
  • Timeshifting, circumvention, and flow on Fox
  • Placeshifting, schedule-shifting, and the long-arc serial on ABC
  • Branding, synergy, and product integration on NBC
  • Conclusion.