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Pay-per-click search engine marketing an hour a day /

"The complete guide to a winning pay-per-click marketing campaign Pay-per-click advertising-the "sponsored results" on search engine results pages-is increasingly being used to drive traffic to websites. Marketing and advertising professionals looking for a hands-on, task-based guide to every stage...

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Main Author: Szetela, David, 1954-
Other Authors: Kerschbaum, Joseph, 1976-
Format: Online Book
Language: English
Published: Indianapolis, Ind. : Wiley, 2010
Series: Serious skills.
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Online Access: Online version
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Online version