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The twenty-first-century media industry economic and managerial implications in the age of new media /

Bibliographic Details
Corporate Author: Ebook Central.
Other Authors: Hendricks, John Allen.
Format: Online Book
Published: Lanham, Md. : Lexington Books, c2010.
Series:Studies in new media.
Access:Online version
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006 m d
007 cr cnu---unuuu
008 100927s2010 mdua sb 001 0 eng d
035 |a (OCoLC)ocn665828076 
040 |a N$T  |c N$T  |d YDXCP  |d CDX  |d PVU 
020 |a 9780739140055  |q (electronic bk.) 
020 |a 0739140051  |q (electronic bk.) 
050 1 4 |a P96.T42  |b T89 2010 
049 |a PVUM 
245 0 4 |a The twenty-first-century media industry  |h [electronic resource] :  |b economic and managerial implications in the age of new media /  |c edited by John Allen Hendricks. 
246 3 |a 21st century media industry 
260 |a Lanham, Md. :  |b Lexington Books,  |c c2010. 
300 |a 1 online resource (xiv, 296 p.) :  |b ill. 
490 1 |a Studies in new media 
504 |a Includes bibliographical references (p. 269-277) and index. 
505 0 |a Change: technology, economic implications, and consumer behaviors. New media: new technology, new ideas or new headaches / Suzy Smith and John Allen Hendricks -- Media management: the changing media industry and adaptability / Mary Jackson Pitts and Lily Zeng -- DVRs and the empowered audience: a transformative new media technology takes off / James R. Walker and Robert Bellamy -- The obstinate audience revisited: the decline of network advertising / Douglas A. Ferguson -- Going viral: mass media meets innovation / Joan Van Tassel -- Implications of new media technologies. The first domino: the recorded music industry and new technology / Robert Bellamy and Robert Gross -- Changes and challenges in the print industry: the new landscape of the print media / Steven Phipps -- Challenges and opportunities, new models, and the emergence of the next newsroom / Jen McClure -- Broadcast and cable on the third screen: moving television content to mobile devices / Jennifer Meadows -- How to reach the masses: broadcasters' uses of the Internet and cell phones / Maria Williams-Hawkins -- Making money with mobile / Maria Williams-Hawkins -- Cinema in the age of RWX culture / Alexander Cohen -- Local market radio: programming and operations in a new media world / Tony R. DeMars. 
500 |a Description based on print version record. 
506 |a Electronic access restricted to Villanova University patrons. 
590 |a February11com 
650 0 |a Mass media  |x Technological innovations. 
650 0 |a Digital media  |x Economic aspects. 
650 0 |a Digital media  |x Social aspects. 
655 4 |a Electronic books. 
700 1 |a Hendricks, John Allen. 
710 2 |a Ebook Central. 
776 0 8 |i Print version:  |t Twenty-first-century media industry.  |d Lanham, Md. : Lexington Books, c2010  |z 9780739140031  |w (DLC) 2010013283  |w (OCoLC)609529034 
830 0 |a Studies in new media. 
856 4 0 |z Online version  |u 
994 |a C0  |b PVU 
852 0 |b WWW  |h P96.T42  |i T89 2010 
852 0 |b ACQ