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Measure what matters online tools for understanding customers, social media, engagement, and key relationships /

"In an online and social media world, measurement is the key to success If you can measure your key business relationships, you can improve them. Even though relationships are "fuzzy and intangible," they can be measured and managed-with powerful results. Measure What Matters explains simple,...

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Main Author: Delahaye Paine, Katie, 1952-
Corporate Author: ebrary, Inc.
Format: Online Book
Language: English
Published: Hoboken, N.J. : Wiley, 2011
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Online Access: Online version
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