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The second century reconnecting customer and value chain through build-to-order : moving beyond mass and lean production in the auto industry /

Bibliographic Details
Main Authors:	Holweg, Matthias, Pil, Frits K. (Author)
Corporate Author:	Books24x7, Inc
Format:	Online Book
Language:	English
Published:	Cambridge, Mass. : MIT Press, c2004
Subjects:	Automobiles > Marketing. Consumer satisfaction. Automobile industry and trade. Automobile industry and trade > United States. Electronic books.
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