A Concise Guide to Market Research the Process, Data, and Methods Using IBM SPSS Statistics /

Main Author: Mooi, Erik.
Corporate Author: SpringerLink (Online service)
Other Authors: Sarstedt, Marko.
Format: Online Book
Language: English
Published: Berlin, Heidelberg : Springer-Verlag Berlin Heidelberg, 2011.
Online Access: Online version
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Online version