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Emerging trends, threats, and opportunities in international marketing : what executives need to know /

The context of international business has evolved over the years and has always reflected the climate of the time. Three major changes that have taken place in the last decade or so should be noted. First, the landscape of the global economy changed drastically in the last decade or so. Second, the...

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Main Author: Czinkota, Michael R.
Corporate Author: BEPress online.
Other Authors: Ronkainen, Ilkka A., Kotabe, Masaaki.
Format: Online Book
Published: [New York, N.Y.] (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2009.
Edition:1st ed.
Series:International business collection,
Online Access:Online version
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