Emerging trends, threats, and opportunities in international marketing what executives need to know /
The context of international business has evolved over the years and has always reflected the climate of the time. Three major changes that have taken place in the last decade or so should be noted. First, the landscape of the global economy changed drastically in the last decade or so. Second, the...
|Main Author:||Czinkota, Michael R.|
|Corporate Author:||ebrary, Inc.|
|Other Authors:||Ronkainen, Ilkka A., Kotabe, Masaaki.|
[New York, N.Y.] (222 East 46th Street, New York, NY 10017) :
Business Expert Press,
International business collection.
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