Emerging trends, threats, and opportunities in international marketing what executives need to know /

The context of international business has evolved over the years and has always reflected the climate of the time. Three major changes that have taken place in the last decade or so should be noted. First, the landscape of the global economy changed drastically in the last decade or so. Second, the...

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Main Author: Czinkota, Michael R.
Corporate Authors: ebrary, Inc.
Other Authors: Ronkainen, Ilkka A., Kotabe, Masaaki.
Format: Online Book
Language: English
Published: [New York, N.Y.] (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2009.
Edition: 1st ed.
Series: International business collection.
Subjects:
Online Access: Online version
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020 |a 9781606490365 (electronic bk.) 
020 |a 1606490362 (electronic bk.) 
020 |z 9781606490358 (pbk.) 
020 |z 1606490354 (pbk.) 
024 7 |a 10.4128/9781606490365  |2 doi 
028 5 3 |a 1  |b BEP 
040 |a CaBNvSL  |c CaBNvSL  |d CaBNvSL 
050 4 |a HF1416  |b .C954 2009 
100 1 |a Czinkota, Michael R. 
245 1 0 |a Emerging trends, threats, and opportunities in international marketing  |h [electronic resource] :  |b what executives need to know /  |c Michael R. Czinkota, Ilkka A. Ronkainen, and Masaaki Kotabe. 
250 |a 1st ed. 
260 |a [New York, N.Y.] (222 East 46th Street, New York, NY 10017) :  |b Business Expert Press,  |c 2009. 
300 |a 1 electronic text (xxi, 378 p.) :  |b digital file. 
490 1 |a International business collection,  |x 1948-2760 
500 |a Title from PDF t.p. (viewed on November 6, 2009). 
504 |a Includes bibliographical references and index. 
505 0 |a Part I. Marketing in an uncertain world. Chapter 1. Freedom and international marketing: Janis Joplin's candidacy as patron of the field / Michael R. Czinkota -- Chapter 2. A forecast of globalization international business and trade: report from a Delphi study / Michael R. Czinkota and Ilkka A. Ronkainen -- Chapter 3. The policy gap in international marketing / Michael R. Czinkota -- Chapter 4. Export promotion: a framework for finding opportunity in change / Michael R. Czinkota -- Chapter 5. An analysis of the global position of U.S manufacturing / Michael R. Czinkota. 
505 8 |a Part II. Competition from (Re)emerging markets. Chapter 6. Have lunch or be lunch: smaller firms thrive in vulnerable markets / Michael R. Czinkota and Ilkka A. Ronkainen -- Chapter 7. Export strategies and performance of firms from emerging economies: evidence from Brazil, Chile and Mexico / Preet S. Aulakh, Masaaki Kotabe, and Hildy Teegen -- Chapter 8. Strategic alliances in emerging Latin America: a view from Brazilian, Chilean, and Mexican companies / Masaaki Kotabe ... et al. -- Chapter 9. Marketing's contribution to the transformation of Central and Eastern Europe / Reiner Springer and Michael R. Czinkota -- Chapter 10. Three dimensional: the markets of Japan, Korea and China are far from homogeneous / Masaaki Kotabe and Crystal Jiang. 
505 8 |a Part III. Global sourcing and supply chain. Chapter 11. Global sourcing strategy and sustainable competitive advantage / Masaaki Kotabe and Janet Y. Murray -- Chapter 12. Outsourcing, performance, and the role of e-commerce: a dynamic perspective / Masaaki Kotabe, Michael J. Mol, and Janet Y. Murray -- Chapter 13. Outsourcing service activities: gaining access to new ideas and flexibility will allow service-buying firms to remain competitive / Masaaki Kotabe and Janet Y. Murray -- Chapter 14. An evolutionary-stage model of outsourcing and competence destruction: a triad comparison of the consumer electronics industry / Masaaki Kotabe, Michael J. Mol, and Sonia Ketkar -- Chapter 15. The overlooked potential for outsourcing in Eastern Europe / Detlev Hoch, Michal Kwiecinski, and Peter Peters -- Chapter 16. How to be an outsourcing virtuoso / Vinay Couto and Ashok Divakaran. 
505 8 |a Part IV. Meeting old and new global challenges. Chapter 17. The brand challenge: are global brands the right choice for your company / Johny K. Johansson and Ilkka A. Ronkainen -- Chapter 18. Spanning the globe: winning over the antiglobals / Claudiu V. Dimofte, Johny K. Johansson and Ilkka A. Ronkainen -- Chapter 19. The effects of terrorism on international marketing / Michael R. Czinkota and Gary Knight -- Chapter 20. Taking a calmer view: the financial sector's prospects in the wake of crisis may be better than you think / Klaus-Peter Gushurst, Ivan de Souza, and Vanessa Wallace -- Chapter 21. Evolution on the global stage: their raw potential is clear, but Chinese companies will have to master the imperatives of "soft power" to reach the next level of international growth / Edward Tse, Andrew Cainey, and Ronald Haddock -- Chapter 22. Going from global trends to corporate strategy will your business catch them before they catch it / Wendy M. Becker and Vanessa M. Freeman -- Permissions -- Index. 
506 |a Electronic access restricted to Villanova University patrons. 
520 |a The context of international business has evolved over the years and has always reflected the climate of the time. Three major changes that have taken place in the last decade or so should be noted. First, the landscape of the global economy changed drastically in the last decade or so. Second, the explosive growth of information technology tools, including the Internet and electronic commerce (e-commerce), has had a significant effect on the way we do business internationally. Third, it is an underlying human tendency to desire to be different when there are economic and political forces of convergence (often referred to as globalization). 
530 |a Also available in print. 
538 |a Mode of access: World Wide Web. 
650 0 |a Export marketing. 
653 |a Globalization 
653 |a Global trends 
653 |a Exporting 
653 |a Trade policy 
653 |a Corporate strategy 
653 |a Strategic alliances 
653 |a Global sourcing 
653 |a Global supply chain 
653 |a Outsourcing 
653 |a Competitive advantage 
653 |a Emerging markets 
653 |a Regional transformation 
653 |a Terrorism 
700 1 |a Ronkainen, Ilkka A. 
700 1 |a Kotabe, Masaaki. 
710 2 |a ebrary, Inc. 
830 0 |a International business collection. 
856 4 0 |z Online version  |u http://ezproxy.villanova.edu/login?URL=http://site.ebrary.com/lib/villanovagep/Doc?id=10364229 
852 0 |b WWW  |h HF1416  |i .C954 2009