Export marketing strategy tactics and skills that work /
Export is the oldest form of international marketing and is still one of the most popular strategies for a firm to reach foreign markets. For many firms, exporting is an important strategic initiative for growth and a vital part of their business operations. Without success in exporting, many firms...
|Main Author:||Zou, Shaoming.|
|Corporate Author:||ebrary, Inc.|
|Other Authors:||Kim, Daekwan., Cavusgil, S. Tamer.|
[New York, N.Y.] (222 East 46th Street, New York, NY 10017) :
Business Expert Press,
International business collection.
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