Export marketing strategy tactics and skills that work /

Export is the oldest form of international marketing and is still one of the most popular strategies for a firm to reach foreign markets. For many firms, exporting is an important strategic initiative for growth and a vital part of their business operations. Without success in exporting, many firms...

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Main Author: Zou, Shaoming.
Corporate Authors: ebrary, Inc.
Other Authors: Kim, Daekwan., Cavusgil, S. Tamer.
Format: Online Book
Language: English
Published: [New York, N.Y.] (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2009.
Edition: 1st ed.
Series: International business collection.
Online Access: Online version
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