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Export marketing strategy tactics and skills that work /

Export is the oldest form of international marketing and is still one of the most popular strategies for a firm to reach foreign markets. For many firms, exporting is an important strategic initiative for growth and a vital part of their business operations. Without success in exporting, many firms...

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Main Author: Zou, Shaoming.
Corporate Author: ebrary, Inc.
Other Authors: Kim, Daekwan., Cavusgil, S. Tamer.
Format: Online Book
Language: English
Published: [New York, N.Y.] (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2009
Edition: 1st ed.
Series: International business collection.
Subjects:
Online Access: Online version
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Table of Contents:
  • Chapter 1. Introduction, export marketing strategy
  • Chapter 2. Assessing company readiness to export
  • Chapter 3. Researching and selecting export markets
  • Chapter 4. Exploring international entry modes
  • Chapter 5. Partnering strategies
  • Chapter 6. Developing an export marketing plan
  • Chapter 7. Working with facilitating and support firms
  • Chapter 8. Budgeting for exporting
  • Chapter 9. Analyzing the legal environment of exporting
  • Chapter 10. Managing logistics and supply chain in exporting
  • Chapter 11. Understanding foreign cultures
  • Chapter 12. Product adaptation
  • Chapter 13. Advertising and promotion in export
  • Chapter 14. Export costing
  • Chapter 15. Pricing for export markets
  • Chapter 16. Financial aspects and payments in exporting
  • Chapter 17. Managing export operations.