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Managing your intellectual property assets /

We now live in a world in which intellectual property is very important, accounting for a large portion of the value provided by many companies. Unfortunately most managers and entrepreneurs do not understand how to manage their companies' intellectual property. This book looks at why patents,...

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Main Author: Shane, Scott Andrew, 1964-
Corporate Author: BEPress online.
Format: Online Book
Published: [New York, N.Y.] (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2008.
Edition:1st ed.
Series:Entrepreneurship and small business management collection
Online Access:Online version
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