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Managing your intellectual property assets

We now live in a world in which intellectual property is very important, accounting for a large portion of the value provided by many companies. Unfortunately most managers and entrepreneurs do not understand how to manage their companies' intellectual property. This book looks at why patents, trade...

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Main Author: Shane, Scott Andrew, 1964-
Corporate Author: ebrary, Inc.
Format: Online Book
Language: English
Published: [New York, N.Y.] (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2008
Edition: 1st ed.
Series: Entrepreneurship and small business management collection.
Subjects:
Online Access: Online version
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