Managing your intellectual property assets
We now live in a world in which intellectual property is very important, accounting for a large portion of the value provided by many companies. Unfortunately most managers and entrepreneurs do not understand how to manage their companies' intellectual property. This book looks at why patents, trade...
|Main Author:||Shane, Scott Andrew, 1964-|
|Corporate Author:||ebrary, Inc.|
[New York, N.Y.] (222 East 46th Street, New York, NY 10017) :
Business Expert Press,
Entrepreneurship and small business management collection.
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