The perfect response : studies of the rhetorical personality /

Main Author: Woodward, Gary C.
Format: Book
Language: English
Published: Lanham, Md. : Lexington Books, c2010.
Series: Lexington studies in political communication.
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Review by Choice Review

In this wide-ranging inquiry, Woodward (communication, The College of New Jersey) identifies what he considers significant markers of public persuasion. In seven chapters, the author considers a willingness to engage in public communication with others, self-monitoring, empathy, motivation, adherence to goals, responsiveness, and comfort level as indicators of influence; defines a rhetorical personality as someone who possesses significant numbers of these indicators; discusses autism and the Williams Syndrome (a neurodevelopmental disorder associated with unusual language skills) as arguable evidence that communicative interactions are fragile and unpredictable; and examines the rhetoric of public figures (President Bill Clinton, Tony Blair, George W. Bush) and of the films of James L. Brooks and comedian Steve Martin. This volume is similar in subject to Robert Cialdini's Influence: Science and Practice (1985; now in its fifth ed.) but has more generalized parameters. A good resource for comprehensive collections in public rhetoric. Summing Up: Recommended. Graduate students, researchers, faculty. K. L. Majocha University of Pittsburgh at Johnstown

Copyright American Library Association, used with permission.