Review by Choice Review
Kavoori (Grady College of Journalism and Mass Communication, Univ. of Georgia) demonstrates an effective approach for appreciating the seemingly fleeting phenomenon of YouTube. Evolved from his teaching notes and his collection of students' in-class critiques, the book addresses seven questions essential to examining the revolutionary form of mass media as a platform for self-publishing and viral cultural aggregation. Drawing on the literature of genre analysis and digital media criticism, the author frames his discussion within the study of taxonomy rather than the study of cyber economy and digital technology. The organization of the book is deft. Section 1 is dedicated to an overarching concern, fame; each of the ten chapters considers a particular aspect of the topic. Section 2, "Two Other Genres," includes six chapters: "The Short," "The Mirror," "The Morph," "The Witness," "The Word," and "The Experiment." The book is original and written with a distinctive clarity that enlightens readers with a concise narrative of media theory and extensive textual analysis of some of the most viewed videos of the YouTube world. Summing Up: Recommended. All readers. T. J. Zou University of Arkansas, Fayetteville
Copyright American Library Association, used with permission.