The handbook of media audiences
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The handbook of media audiences

"This handbook offers a comprehensive overview of the complexity and diversity of audience studies in the advent of digital media. -Recognizes and appreciates valuable traditional approaches and identifies how they can be applied to, and evolve with, the changing media world -Offers diverse per...

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Bibliographic Details
Corporate Author: Wiley Online Library
Other Authors: Nightingale, Virginia
Format: Online Book
Published: Chichester ; Malden, MA : Wiley-Blackwell, 2011.
Series:Global handbooks in media and communication research.
Access:Online version
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