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The handbook of media audiences

"This handbook offers a comprehensive overview of the complexity and diversity of audience studies in the advent of digital media. -Recognizes and appreciates valuable traditional approaches and identifies how they can be applied to, and evolve with, the changing media world -Offers diverse perspect...

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Corporate Author: Wiley Online Library.
Other Authors: Nightingale, Virginia.
Format: Online Book
Language: English
Published: Chichester ; Malden, MA : Wiley-Blackwell, 2011
Series: Global handbooks in media and communication research.
Subjects:
Online Access: Online version
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Summary: "This handbook offers a comprehensive overview of the complexity and diversity of audience studies in the advent of digital media. -Recognizes and appreciates valuable traditional approaches and identifies how they can be applied to, and evolve with, the changing media world -Offers diverse perspectives from which being an audience, theorizing audiences, researching audiences, and doing audience research are approached today -Argues that the field works best by identifying particular 'audience problems' and applying the best theories and research methods available to solving them -Includes contributions from some of the most outstanding international scholars in the field"--
Physical Description: xiii, 540 p. : ill. ; 26 cm.
Bibliography: Includes bibliographical references and index.
ISBN: 9781444340525 (electronic bk.)
1444340522 (electronic bk.)
Access: Electronic access restricted to Villanova University patrons.