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The handbook of media audiences

"This handbook offers a comprehensive overview of the complexity and diversity of audience studies in the advent of digital media. -Recognizes and appreciates valuable traditional approaches and identifies how they can be applied to, and evolve with, the changing media world -Offers diverse perspect...

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Corporate Author: Wiley Online Library.
Other Authors: Nightingale, Virginia.
Format: Online Book
Language: English
Published: Chichester ; Malden, MA : Wiley-Blackwell, 2011
Series: Global handbooks in media and communication research.
Subjects:
Online Access: Online version
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035 |a (OCoLC)ocn729724648 
040 |a DG1  |b eng  |c DG1  |d YDXCP  |d PVU 
020 |a 9781444340525 (electronic bk.) 
020 |a 1444340522 (electronic bk.) 
037 |a 10.1002/9781444340525  |b Wiley InterScience  |n http://www3.interscience.wiley.com 
050 1 4 |a P96.A83  |b H35 2011 
049 |a PVUM 
245 0 4 |a The handbook of media audiences  |h [electronic resource] /  |c [edited by] Virginia Nightingale. 
260 |a Chichester ;  |a Malden, MA :  |b Wiley-Blackwell,  |c 2011. 
300 |a xiii, 540 p. :  |b ill. ;  |c 26 cm. 
490 1 |a Global handbooks in media and communication research 
533 |a Electronic reproduction.  |b Hoboken, N.J. :  |c Wiley InterScience,  |d 2011.  |n Mode of access: World Wide Web.  |n System requirements: Web browser.  |n Title from title screen (viewed on June 7, 2011). 
505 0 |a Front Matter -- Introduction / Virginia Nightingale -- Being Audiences. Readers as Audiences / Wendy Griswold, Elizabeth Lenaghan, Michelle Naffziger -- Listening for Listeners: The Work of Arranging How Listening will Occur in Cultures of Recorded Sound / Jackie Cook -- Viewing / Shawn Shimpach -- Search and Social Media / Virginia Nightingale -- Spreadable Media: How Audiences Create Value and Meaning in a Networked Economy / Joshua Green, Henry Jenkins -- Going Mobile / Gerard Goggin -- Theorizing Audiences. Audiences and Publics, Media and Public Spheres / Richard Butsch -- The Implied Audience of Communications Policy Making: Regulating Media in the Interests of Citizens and Consumers / Sonia Livingstone, Peter Lunt -- New Configurations of the Audience? The Challenges of User-Generated Content for Audience Theory and Media Participation / Nico Carpentier -- The Necessary Future of the Audience ⁵ and how to Research it / Nick Couldry -- Reception / Cornel Sandvoss -- Affect Theory and Audience / Anna Gibbs -- Researching Audiences. Toward a Branded Audience: On the Dialectic Between Marketing and Consumer Agency / Adam Arvidsson -- Ratings and Audience Measurement / Philip M Napoli -- Quantitative Audience Research: Embracing the Poor Relation / David Deacon, Emily Keightley -- Media Effects in Context / Brian O'Neill -- Cultivation Analysis and Media Violence / Andy Ruddock -- Creative and Visual Methods in Audience Research / Fatimah Awan, David Gauntlett -- Locating Media Ethnography / Patrick D Murphy -- Doing Audience Research. Children's Media Cultures in Comparative Perspective / Sonia Livingstone, Kirsten Drotner -- Fan Cultures and Fan Communities / Kristina Busse, Jonathan Gray -- Beyond the Presumption of Identity? Ethnicities, Cultures, and Transnational Audiences / Mirca Madianou -- Participatory Vision: Watching Movies with Yolngu / Jennifer Deger -- The Audience is the Show / Annette Hill -- Seeking the Audience for News: Response, News Talk, and Everyday Practices / S Elizabeth Bird -- Sport and its Audiences / David Rowe -- Index. 
506 |a Electronic access restricted to Villanova University patrons. 
520 |a "This handbook offers a comprehensive overview of the complexity and diversity of audience studies in the advent of digital media. -Recognizes and appreciates valuable traditional approaches and identifies how they can be applied to, and evolve with, the changing media world -Offers diverse perspectives from which being an audience, theorizing audiences, researching audiences, and doing audience research are approached today -Argues that the field works best by identifying particular 'audience problems' and applying the best theories and research methods available to solving them -Includes contributions from some of the most outstanding international scholars in the field"--  |c Provided by publisher. 
504 |a Includes bibliographical references and index. 
650 0 |a Mass media  |x Audiences. 
650 0 |a Mass media and culture. 
700 1 |a Nightingale, Virginia. 
710 2 |a Wiley Online Library. 
776 0 8 |i Print version:  |t Handbook of media audiences.  |d Chichester ; Malden, MA : Wiley-Blackwell, 2011  |z 9781405184182  |w (DLC) 2011003989  |w (OCoLC)671701618 
830 0 |a Global handbooks in media and communication research. 
856 4 0 |z Online version  |u http://ezproxy.villanova.edu/login?URL=http://dx.doi.org/10.1002/9781444340525 
994 |a C0  |b PVU 
852 0 |b WWW  |h P96.A83  |i H35 2011 
852 0 |b ACQ