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The handbook of media audiences

"This handbook offers a comprehensive overview of the complexity and diversity of audience studies in the advent of digital media. -Recognizes and appreciates valuable traditional approaches and identifies how they can be applied to, and evolve with, the changing media world -Offers diverse per...

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Corporate Author: Wiley Online Library.
Other Authors: Nightingale, Virginia.
Format: Online Book
Published: Chichester ; Malden, MA : Wiley-Blackwell, 2011.
Series:Global handbooks in media and communication research.
Online Access:Online version
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Table of Contents:
  • Front Matter
  • Introduction / Virginia Nightingale
  • Being Audiences. Readers as Audiences / Wendy Griswold, Elizabeth Lenaghan, Michelle Naffziger
  • Listening for Listeners: The Work of Arranging How Listening will Occur in Cultures of Recorded Sound / Jackie Cook
  • Viewing / Shawn Shimpach
  • Search and Social Media / Virginia Nightingale
  • Spreadable Media: How Audiences Create Value and Meaning in a Networked Economy / Joshua Green, Henry Jenkins
  • Going Mobile / Gerard Goggin
  • Theorizing Audiences. Audiences and Publics, Media and Public Spheres / Richard Butsch
  • The Implied Audience of Communications Policy Making: Regulating Media in the Interests of Citizens and Consumers / Sonia Livingstone, Peter Lunt
  • New Configurations of the Audience? The Challenges of User-Generated Content for Audience Theory and Media Participation / Nico Carpentier
  • The Necessary Future of the Audience ⁵ and how to Research it / Nick Couldry
  • Reception / Cornel Sandvoss
  • Affect Theory and Audience / Anna Gibbs
  • Researching Audiences. Toward a Branded Audience: On the Dialectic Between Marketing and Consumer Agency / Adam Arvidsson
  • Ratings and Audience Measurement / Philip M Napoli
  • Quantitative Audience Research: Embracing the Poor Relation / David Deacon, Emily Keightley
  • Media Effects in Context / Brian O'Neill
  • Cultivation Analysis and Media Violence / Andy Ruddock
  • Creative and Visual Methods in Audience Research / Fatimah Awan, David Gauntlett
  • Locating Media Ethnography / Patrick D Murphy
  • Doing Audience Research. Children's Media Cultures in Comparative Perspective / Sonia Livingstone, Kirsten Drotner
  • Fan Cultures and Fan Communities / Kristina Busse, Jonathan Gray
  • Beyond the Presumption of Identity? Ethnicities, Cultures, and Transnational Audiences / Mirca Madianou
  • Participatory Vision: Watching Movies with Yolngu / Jennifer Deger
  • The Audience is the Show / Annette Hill
  • Seeking the Audience for News: Response, News Talk, and Everyday Practices / S Elizabeth Bird
  • Sport and its Audiences / David Rowe
  • Index.