APA Citation
Jansen, B. J. (2011). Understanding sponsored search: Core elements of keyword advertising. Cambridge ; New York: Cambridge University Press.
Chicago Style CitationJansen, Bernard J. Understanding Sponsored Search: Core Elements of Keyword Advertising. Cambridge ; New York: Cambridge University Press, 2011.
MLA CitationJansen, Bernard J. Understanding Sponsored Search: Core Elements of Keyword Advertising. Cambridge ; New York: Cambridge University Press, 2011.
Warning: These citations may not always be 100% accurate.