Online multimedia advertising techniques and technologies /

"This book unites recent research efforts in online multimedia advertising and includes introductions to basic concepts and fundamental technologies for online advertising, basic multimedia technologies for online multimedia advertising, and modern multimedia advertising schemes, theories and t...

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Corporate Author: EBSCOhost books.
Other Authors: Hua, Xian-Sheng, 1973-, Mei, Tao, 1978-, Hanjalic, A.
Format: Online Book
Language: English
Published: Hershey, PA : Information Science Reference, c2011.
Subjects:
Online Access: Online version
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006 m d
007 cr cnu---unuuu
008 110418s2011 paua ob 001 0 eng d
035 |a (OCoLC)ocn713058794 
040 |a N$T  |b eng  |c N$T  |d WAU  |d E7B  |d CDX  |d YDXCP  |d IUA  |d OCLCQ 
020 |a 9781609601898 (electronic bk.) 
020 |a 1609601890 (electronic bk.) 
020 |a 9781609601911 (electronic bk.) 
020 |a 1609601912 (electronic bk.) 
020 |z 9781609601898 (hardback) 
020 |z 1609601890 (hardback) 
050 4 |a HF6146.I58  |b O55 2011 
049 |a PVUA 
245 0 0 |a Online multimedia advertising  |h [electronic resource] :  |b techniques and technologies /  |c Xian-Sheng Hua, Tao Mei and Alan Hanjalic, editors. 
260 |a Hershey, PA :  |b Information Science Reference,  |c c2011. 
300 |a 1 online resource (xvi, 334 p.) :  |b ill. 
504 |a Includes bibliographical references and index. 
520 |a "This book unites recent research efforts in online multimedia advertising and includes introductions to basic concepts and fundamental technologies for online advertising, basic multimedia technologies for online multimedia advertising, and modern multimedia advertising schemes, theories and technologies"--Provided by publisher. 
505 0 |a Section 1. Traditional text/banner advertising techniques -- section 2. Image advertising -- section 3. Video advertising -- section 4. Behavior targeting/personalized ads/audience intelligence -- section 5. Mobile advertising. 
506 |a Electronic access restricted to Villanova University patrons. 
588 |a Description based on print version record. 
650 0 |a Internet advertising. 
650 0 |a Internet marketing. 
650 0 |a Multimedia systems. 
700 1 |a Hua, Xian-Sheng,  |d 1973- 
700 1 |a Mei, Tao,  |d 1978- 
700 1 |a Hanjalic, A. 
710 2 |a EBSCOhost books. 
776 0 8 |i Print version:  |t Online multimedia advertising.  |d Hershey, PA : Information Science Reference, c2011  |z 9781609601898  |w (DLC) 2010051809  |w (OCoLC)617382250 
856 4 0 |z Online version  |u http://ezproxy.villanova.edu/login?URL=http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=329164 
999 |z 634548735645302528 
994 |a 92  |b PVU 
852 0 |b WWW  |h HF6146.I58  |i O55 2011