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Online multimedia advertising techniques and technologies /

"This book unites recent research efforts in online multimedia advertising and includes introductions to basic concepts and fundamental technologies for online advertising, basic multimedia technologies for online multimedia advertising, and modern multimedia advertising schemes, theories and techno...

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Corporate Author: EBSCOhost books.
Other Authors: Hua, Xian-Sheng, 1973-, Mei, Tao, 1978-, Hanjalic, A.
Format: Online Book
Language: English
Published: Hershey, PA : Information Science Reference, 2011
Subjects:
Online Access: Online version
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Table of Contents:
  • Section 1. Traditional text/banner advertising techniques
  • section 2. Image advertising
  • section 3. Video advertising
  • section 4. Behavior targeting/personalized ads/audience intelligence
  • section 5. Mobile advertising.