Online multimedia advertising techniques and technologies /

"This book unites recent research efforts in online multimedia advertising and includes introductions to basic concepts and fundamental technologies for online advertising, basic multimedia technologies for online multimedia advertising, and modern multimedia advertising schemes, theories and t...

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Corporate Authors: EBSCOhost books.
Other Authors: Hua, Xian-Sheng, 1973-, Mei, Tao, 1978-, Hanjalic, A.
Format: Online Book
Language: English
Published: Hershey, PA : Information Science Reference, c2011.
Online Access: Online version
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