Successful marketing strategies for nonprofit organizations winning in the age of the elusive donor /

"From a leading expert on nonprofit marketing, the only marketing handbook a nonprofit manager will ever need-now fully revised and updated In Successful Marketing Strategies for Nonprofit Organizations, Second Edition, nonprofit marketing guru Barry J. McLeish shares everything he's learn...

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Main Author: McLeish, Barry, 1956-
Corporate Author: EBSCOhost books.
Format: Online Book
Language: English
Published: Hoboken, N.J. : Wiley, c2011.
Edition: 2nd ed.
Subjects:
Online Access: Online version
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Online version