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Pulse the new science of harnessing internet buzz to track threats and opportunities /

"This book will introduce how the Internet can be used to assess market trends and public opinion before the slower and far more expensive, traditional government reports and Gallup polls are published. It could be similar to having a real-time "Dow Jones" index for buzz about a compa...

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Main Author: Hubbard, Douglas W., 1962-
Corporate Author: EBSCOhost books.
Format: Online Book
Published: Hoboken, N.J. : Wiley, 2011.
Online Access:Online version
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