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Erotic capital : the power of attraction in the boardroom and the bedroom /

"In 2010, pioneering sociologist Catherine Hakim shocked the world with a provocative new theory: In addition to the three recognized personal assets (economic, cultural, and social capital), each individual has a fourth asset-erotic capital-that he or she can, and should, use to advance within...

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Main Author: Hakim, Catherine.
Format: Book
Published: New York : Basic Books, c2011.
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Table of Contents:
  • Introduction :
  • Erotic capital and the politics of desire
  • Part I.
  • The
  • fourth personal asset and the new sexual politics.
  • What is erotic capital? ;
  • The
  • politics of desire : the difference between men and women ;
  • Denial : why erotic capital has been suppressed
  • Part II.
  • How erotic capital works in everyday life.
  • The
  • lifetime benefits of erotic capital ;
  • Modern romance : how erotic capital changes relationships ;
  • No money, no honey : selling erotic entertainment ;
  • Winner takes all : the business value of erotic capital
  • Conclusion :
  • The
  • power of erotic capital.