Reputation management the key to successful public relations and corporate communication /

Main Author: Doorley, John.
Corporate Author: EBSCOhost books.
Other Authors: Garcia, Helio Fred.
Format: Online Book
Language: English
Published: New York : Routledge, 2011.
Edition: 2nd ed.
Subjects:
Online Access: Online version
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Review by Choice Review

Corporate communications experts Doorley (NYU; formerly, Merck & Co.) and Garcia (NYU; Logos Consulting Group) draw on their own experiences to cover a wide array of relevant topics in this 15-chapter new edition (1st ed., 2007). The authors address how to deal with the media, government, and investors, as well as how to communicate within an organization. They also clearly cover vital topics such as issues and crisis management, corporate responsibility, and global and integrated communication. An early chapter is devoted to ethics, which nicely brings the concept to real-world application through an explanation of professional standards and examples of ethical situations in corporate communication. The new edition features two new chapters dealing with social media and the emerging field of public relations consulting. A companion Web site provides helpful lecture materials for faculty and resources for students. Most chapters offer case studies as well as a "best practices" feature that summarizes the main points of the chapter and how they apply to today's communication professional, along with a list of readings and questions for further discussion. The book is primarily useful for students, but will also be helpful for practitioners. Summing Up: Recommended. Upper-division undergraduates and above. N. E. Furlow Marymount University

Copyright American Library Association, used with permission.