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Reputation management the key to successful public relations and corporate communication /

Main Author: Doorley, John.
Corporate Author: EBSCOhost books.
Other Authors: Garcia, Helio Fred.
Format: Online Book
Language: English
Published: New York : Routledge, 2011
Edition: 2nd ed.
Subjects:
Online Access: Online version
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Table of Contents:
  • Reputation management
  • Ethics and communication
  • Media relations
  • Social media
  • Organizational communication
  • Government relations
  • Community relations
  • Investor relations
  • Global corporate communication
  • Integrated communication
  • Issues management
  • Crisis communication
  • Corporate responsibility
  • Public relations consulting
  • Challenges and opportunities in corporate and organizational communication.