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Car guys vs. bean counters : the battle for the soul of American business /

In 2001, General Motors hired Lutz out of retirement with a mandate to save the company by making great cars again. As vice chairman, he launched a war against the penny-pinching number-crunchers who ran the company by the bottom line, and reinstated a focus on creativity, design, and cars and truck...

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Main Author: Lutz, Robert A.
Format: Book
Published: New York : Portfolio/Penguin, 2011.
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