Saved in:
Preview

Car guys vs. bean counters : the battle for the soul of American business /

In 2001, General Motors hired Lutz out of retirement with a mandate to save the company by making great cars again. As vice chairman, he launched a war against the penny-pinching number-crunchers who ran the company by the bottom line, and reinstated a focus on creativity, design, and cars and truck...

Full description

Main Author: Lutz, Robert A.
Format: Book
Language: English
Published: New York : Portfolio/Penguin, 2011
Subjects:
Tags: Add Tag
No Tags, Be the first to tag this record!
LEADER 02069cam a2200325 a 4500
001 1342262
005 20120118095025.0
008 120107s2011 nyuaf 001 0 eng
010 |a  2011010720 
035 |a (OCoLC)ocn682892618 
040 |a DLC  |b eng  |c DLC  |d IG#  |d BTCTA  |d YDXCP  |d UPZ  |d SGB  |d CDX  |d VP@ 
020 |a 9781591844006 
020 |a 1591844002 
035 |a (OCoLC)682892618 
043 |a n-us--- 
050 0 0 |a HD9710.U52  |b L88 2011 
049 |a PVUM 
100 1 |a Lutz, Robert A. 
245 1 0 |a Car guys vs. bean counters :  |b the battle for the soul of American business /  |c Bob Lutz. 
246 3 |a Car guys versus bean counters 
260 |a New York :  |b Portfolio/Penguin,  |c 2011. 
300 |a xii, 241 p., [16] p. of plates :  |b ill. (some col.) ;  |c 22 cm. 
500 |a Includes index. 
505 0 |a The beginning -- An unstoppable force -- The beginning of the end -- A failed "culture of excellence" -- Ground zero -- "Here's what we're going to do first" -- Tackling the 800-pound gorilla -- Learning to go global (what took so long?) -- Chevrolet Volt ("I'll let you explain it to the board") -- Meltdown and rebirth -- What's with American business anyway? (Ask the dogs!) -- Of management styles -- If I had been CEO -- And in conclusion. 
520 |a In 2001, General Motors hired Lutz out of retirement with a mandate to save the company by making great cars again. As vice chairman, he launched a war against the penny-pinching number-crunchers who ran the company by the bottom line, and reinstated a focus on creativity, design, and cars and trucks that would satisfy GM customers. After emerging from bankruptcy in 2009, GM is finally back on track thanks in part to its embrace of Lutz's philosophy. Lutz's common-sense lessons, combined with a generous helping of fascinating anecdotes, will inspire readers in any industry. --from publisher description 
590 |a January12mgt 
650 0 |a Automobile industry and trade  |z United States. 
650 0 |a New products  |z United States. 
994 |a 92  |b PVU 
852 0 |b BART  |h HD9710.U52  |i L88 2011