Car guys vs. bean counters : the battle for the soul of American business /
In 2001, General Motors hired Lutz out of retirement with a mandate to save the company by making great cars again. As vice chairman, he launched a war against the penny-pinching number-crunchers who ran the company by the bottom line, and reinstated a focus on creativity, design, and cars and truck...
|Main Author:||Lutz, Robert A.|
New York :
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