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Car guys vs. bean counters : the battle for the soul of American business /

In 2001, General Motors hired Lutz out of retirement with a mandate to save the company by making great cars again. As vice chairman, he launched a war against the penny-pinching number-crunchers who ran the company by the bottom line, and reinstated a focus on creativity, design, and cars and truck...

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Bibliographic Details
Main Author: Lutz, Robert A.
Format: Book
Published: New York : Portfolio/Penguin, 2011.
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Table of Contents:
  • The beginning
  • An unstoppable force
  • The beginning of the end
  • A failed "culture of excellence"
  • Ground zero
  • "Here's what we're going to do first"
  • Tackling the 800-pound gorilla
  • Learning to go global (what took so long?)
  • Chevrolet Volt ("I'll let you explain it to the board")
  • Meltdown and rebirth
  • What's with American business anyway? (Ask the dogs!)
  • Of management styles
  • If I had been CEO
  • And in conclusion.