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Car guys vs. bean counters : the battle for the soul of American business /
In 2001, General Motors hired Lutz out of retirement with a mandate to save the company by making great cars again. As vice chairman, he launched a war against the penny-pinching number-crunchers who ran the company by the bottom line, and reinstated a focus on creativity, design, and cars and truck...
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| Format: | Book |
| Language: | English |
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New York :
Portfolio/Penguin,
2011.
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