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Heads in beds : hospitality and tourism marketing /

"In Heads in Beds: Hospitality and Tourism Marketing, author Ivo Raza teaches the reader how to build brands, generate sales and grow profits through marketing. Written for students as well as practitioners, this book is based on eight principles that the author teaches and brings to life."...

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Bibliographic Details
Main Author: Raza, Ivo, 1968-
Format: Book
Published: Upper Saddle River, N.J. : Prentice Hall, c2005.
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Falvey Main - 4th Floor

Holdings details from Falvey Main - 4th Floor
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TX911.3.M3 R39 2005
Copy 1 Available