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The timeless principles of successful business strategy

This book examines established firms that have endured for a century and more, presenting ten lessons that reveal the fundamentals of long-term corporate strategy. Countering short-term thinking, these are principles to be pondered and used case-by-case.

Main Author: Viardot, Eric.
Corporate Author: SpringerLink (Online service)
Format: Online Book
Language:English
Published: New York : Springer, 2011.
Series:Management for professionals.
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Online Access:Online version
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