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Congressional elections : campaigning at home and in Washington /

Main Author: Herrnson, Paul S., 1958-
Format: Book
Language: English
Published: Thousand Oaks, Calif. : CQ Press, 2012
Edition: 6th ed.
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Table of Contents:
  • Preface
  • Introduction
  • The strategic context
  • Candidates and nominations
  • The anatomy of a campaign
  • The parties campaign
  • The interests campaign
  • The campaign for resources
  • Campaign strategy
  • Campaign communications
  • Candidates, campaigns, and electoral success
  • Elections and governance
  • Campaign reform.