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Retail analytics : the secret weapon /

"Retailers have collected a huge amount of data but they do not know what to do with it. This book is designed not only to provide a broad understanding of retail but show how to use the data that these companies have. Each chapter covers a different focus of the retail environment from retail...

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Bibliographic Details
Main Author: Cox, Emmett, 1957-
Format: Book
Language:English
Published: Hoboken, N.J. : Wiley, c2012.
Series:Wiley and SAS business series.
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Falvey Main - 3rd Floor

Holdings details from Falvey Main - 3rd Floor
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HF5429 .C683 2012
Copy 1 Available