Cover Image
Saved in:

Corporate communication : tactical guidelines for strategic practice /

The communication professional in a Fortune 500, multi-national corporation today faces the challenges of a rapidly changing global economy, a revolution in communication channels fueled by the Internet, and a substantially transformed understanding of what a 21st century corporation stands for. Thi...

Full description

Main Author: Goodman, Michael B., 1949-
Corporate Author: BEPress online.
Other Authors: Hirsch, Peter B.
Format: Online Book
Published: [New York, N.Y.] (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2012.
Edition:1st ed.
Series:Corporate communication collection.
Online Access:Online version
Tags: Add Tag
No Tags, Be the first to tag this record!