Corporate communication tactical guidelines for strategic practice /
The communication professional in a Fortune 500, multi-national corporation today faces the challenges of a rapidly changing global economy, a revolution in communication channels fueled by the Internet, and a substantially transformed understanding of what a 21st century corporation stands for. Thi...
|Main Author:||Goodman, Michael B., 1949-|
|Corporate Authors:||ebrary, Inc.|
|Other Authors:||Hirsch, Peter B.|
[New York, N.Y.] (222 East 46th Street, New York, NY 10017) :
Business Expert Press,
Corporate communication collection
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